Blog

Officially a published author

What a feeling. After many years planning, researching, writing and then going through all the processes of publishing, my book on PR is now out there. It is all part of my own PR process to become a key person of influence, and important in raising my expert profile and getting me onto the speaker […]

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Star Studded

So as you know I am in the final stages of having my book published! And the last big thing it needed was a Foreword written by someone well known in relation to PR and entrepreneurship. As you can imagine, the Foreword can be brilliant PR on its own for the book itself, as it […]

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Do you judge a book by its cover?

I am afraid I do! I will be won over to a new book by what’s on the cover. Do you? Afterall it is more PR. It is telling the reader about you and your brand, if it is a business book you have written yourself. So needs to be consistent with your branding, messaging […]

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Dogs are good for PR

It’s official. Fluffy, bouncy adorable little puppies will win you friends – and possibly influence people! As long as they like dogs of course. Dale Carnegie should have added it in his ‘How to Win Friends and Influence People’ book. This was last weekend after Roly’s first trip to Dartmoor and swim in the river. […]

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Roger Federer and puppies

A lovely PR story recently caught my eye as it had two of my favourite things in it at the moment. Roger Federer and puppies. It was our hero’s 36th birthday and his racket sponsor, Wilson, wanted to mark the occasion – a nice PR angle for them. What present could they give him? The […]

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The PR Paradox

If you’ve been with me for a while, you will have heard me talk about the PR Paradox. It drives me mad and I have dedicated the rest of my working life (and more probably!) to eradicating it! I was reminded of it again last week at the networking lunch I go to each month. […]

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Want to be on TV? Go for it!

We all know anecdotes of products and people who have become overnight successes after being seen on a TV show and their fame going viral. Be brave – you could do that too. You just need a good story and a good pitch. Being featured in a five minute segment on one of the national […]

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What’s the point of attracting journalists?

First let me ask you something… Do you want to: appear bigger than you actually are? position yourself and your business as experts in your industry? be recognised for how marvellous you, and your business is, and so get more customers? get loads of free publicity for yourself and your business? build on your business […]

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Are journalists ignoring you?

Or worse still… Are they ‘blasè’ about you? Nigel Botterill, owner of Entrepreneur’s Circle wrote in one of his Circulars: “Of all the possible reactions your prospects or customers might have to you (AND FOR THIS READ JOURNALISTS TOO!) the one you want least is blasè. It’s better that they hate you – at least […]

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Be Reactive and Get Good Coverage

Good PR is two-way as you know. Proactive and Reactive. Proactive is when you have an angle you really want to get out there, you prepare your pitch and press release on it, and sell it into your chosen media via your target journalists. Time consuming and no guarantees of any coverage. You are approaching […]

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