ABOO PR Mentorship for Women

Lucy McCarraher

We are delighted to have partnered with Lucy McCarraher and her ABOO group, to offer a special package of PR mentorship to groups of women (ABOO Circles) on the publishing path.

Lucy McCarraher, co-founder of Rethink Press and the Business Book Awards, created ABOO (A Book of One’s Own) as a safe space for women entrepreneurs to get and give support and advice about planning, writing and publishing their book with confidence and authority.

The team at Marvellous PR have designed this package to further support ABOO women, whether they have only just had their ‘brown box moment’ or published a few years ago and want to revitalise their publicity.

Our PR mentorship is designed to offer a guiding hand – as well as inspiration and accountability.

What do we do?

Many authors are a bit lost when it comes to PR; they forget to design a PR strategy in the last flourishes of getting the book out or they have reached a point where hiring a PR Agency is not yet affordable.

Our ABOO PR Mentorship Package can personally guide you through the PR process so that you can implement it yourself (which keeps the costs down), with us there to help where needed.

What we offer you

  • How to design and develop your personal brand
  • Developing an overall PR strategy including Social Media Marketing
  • Brainstorming media angles
  • How to communicate with journalists and what they will be looking for
  • Preparation for your public; book tours, events, live TV interviews, radio
  • PR opportunities that we think you might be suitable for
  • Your press releases and ideas checked and discussed with us to make sure they are exactly what journalists want
  • Advice on any website copy and structure

How will we do this?

  • We will give you exclusive membership to a PR mentoring group with a maximum of five female authors per group
  • Your books will not be in competition, therefore you can support and learn from each other during the mentorship sessions
  • Two group Zoom calls with us, for 45 mins each per month at a pre-arranged time
  • The option to call for advice when needed

Cost : £175+VAT / month each

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A Book of One’s Own – a manifesto for women to share their experience and make a difference is available on Amazon.