Marvellous Tips for Instant Insta Influence

As you balance those little berries on the peaks of your porridge oats and the morning sunshine creeps into frame, you fix your phone in position – poised and ready to get the perfect shot of your creation. It fits your Instagram grid with absolute perfection.  Thanks to this flexible social media platform we’ve all […]

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Being PR-Able

I am a member of Entrepreneurs Network (EN), which is headed up by the entrepreneur James ‘Jimbo’ Sinclair who also runs the Partyman empire. For the past year he has been creating and publicizing a daily Vlog called Backstage Business, which literally follows him every day, in all his meetings, presentations and talks, giving loads […]

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Officially a published author

What a feeling. After many years planning, researching, writing and then going through all the processes of publishing, my book on PR is now out there. It is all part of my own PR process to become a key person of influence, and important in raising my expert profile and getting me onto the speaker […]

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Star Studded

So as you know I am in the final stages of having my book published! And the last big thing it needed was a Foreword written by someone well known in relation to PR and entrepreneurship. As you can imagine, the Foreword can be brilliant PR on its own for the book itself, as it […]

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Do you judge a book by its cover?

I am afraid I do! I will be won over to a new book by what’s on the cover. Do you? Afterall it is more PR. It is telling the reader about you and your brand, if it is a business book you have written yourself. So needs to be consistent with your branding, messaging […]

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Dogs are good for PR

It’s official. Fluffy, bouncy adorable little puppies will win you friends – and possibly influence people! As long as they like dogs of course. Dale Carnegie should have added it in his ‘How to Win Friends and Influence People’ book. This was last weekend after Roly’s first trip to Dartmoor and swim in the river. […]

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Roger Federer and puppies

A lovely PR story recently caught my eye as it had two of my favourite things in it at the moment. Roger Federer and puppies. It was our hero’s 36th birthday and his racket sponsor, Wilson, wanted to mark the occasion – a nice PR angle for them. What present could they give him? The […]

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The PR Paradox

If you’ve been with me for a while, you will have heard me talk about the PR Paradox. It drives me mad and I have dedicated the rest of my working life (and more probably!) to eradicating it! I was reminded of it again last week at the networking lunch I go to each month. […]

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