How To Do Your Own PR – A Digital PR Course


A structured, easy to follow PR training course of anyone who is not a PR professional, but needs to learn how to effectively use PR for their business or as part of their role within the business. This is a 5 module digital course that can be completed in your own timescale and will provide everything you need to start harnessing the power of PR for your business.

Lucy and Charlie

The course is created and delivered by Lucy Matthews, a PR expert who’s worked with 1000s of business owners globally.

It is packed full of case studies and real examples of successful PR campaigns, that are proven to have worked and will get the media to love and use you!

You can copy and run them right away in your own business to get that on and offline coverage you are after.

MODULE 1: What is PR?

What’s the difference between PR and marketing and how does social media fit in?

MODULE 2: Talent

How to hone your story and create compelling hooks 

MODULE 3: Appeal

How to become super attractive to editors and write press releases that work

MODULE 4: Audience

How to define your market

MODULE 5: Media

How to identify your target media who will love and use your material

PLUS you will have:

  • An Action Pad with 36 exercises to help you get real clarity on what you are doing
  • A sample pack of 17 successful press releases that you can copy and use
  • Crib sheets you can cut out and have near you for:
    • how to define your target audience
    • how to pitch your story to TV, radio and on and offline journalists
    • how you can help journalists use you more often
    • other tactics to get you opportunities for journalists to write about you


Just £247+VAT.

That’s everything – the course, the workbook, the press release templates, a signed copy of Lucy’s best-selling book.

£247 would probably not even pay for a one-off small ad in some industry magazine! 

And if you invest that with Lucy, she’ll teach you how to get 20 or 50  times that coverage in that exact same publication, without spending anything more!

 “I bought Lucy’s course when it first launched, as immediately I could see the value and thought it was the perfect way to maintain PR support for my business. The advice and value I have got from it has been worth far more than the initial investment in the course – it has paid for itself at least 10 times over. It’s great to know I have that resource always there to use and my profile as an expert in my industry is growing as a result.” 

Jez Rose – The Behaviour Expert

 “This is marvellous, timely and effective advice. The message is clear: if you follow the advice, develop a plan, ask for help when you are not sure, and get on with it your message will be heard!”

Tim Dewing – Azimuth Management Consultancy

“You have to get someone to do PR for you or you have to GET GOOD AT IT yourself. In either case you NEED Lucy Matthews. Through learning from her and building solid relationships, I am determined and follow a HABIT every week to get a PR piece out there and we are reaping the results nationally. In 4 days we had 5 articles published including the Daily Mail and the Guardian which brought in 176 applications for lessons nationally and 18 franchise enquiries. In monetary terms that’s £50k!”

Jane Maudsley – Little Voices

“I really wouldn’t have been able to do this without the confidence you gave me in my story. After the success of my first press release, I thought there was no chance that my second press release would trump it!!!! But how wrong was I! After the story got picked up by The Birmingham Daily Mail and a few other local Birmingham newspapers, it was then featured in The Metro, The Sun and even a real-life magazine! We just can’t believe how well it has done!”

Charlie Day – Sounds Right Phonics Classes for Kids

“This is absolutely choc-full of things you need to know about all aspects of PR … not just press releases but ALL aspects of Public Relations.  Step by step all the way, any business owner will benefit from keeping this to hand!”

Lesley Beagley

“Enlightening and easy to follow. If you don’t do PR you should! Having been in business for many years I assumed PR was for the bigger boys and you needed £££££ to do it – you don’t! From the large corporate to the SME/one-man band, you’ll get lots of positive and constructive data to turn you into a PR MACHINE!”

Neil Dudman – Pear Tree Nursery

“I’ve been lucky enough to work with Lucy Matthews and know first-hand that her PR and motivational skills are second to none. This is one piece of PR you and your company cannot afford to miss.”

Helen Griffin

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