PR Package for Startups and New Businesses

If you are a startup or new business then you have an incredibly exciting and unique opportunity to create your brand’s reputation from the ground up. With a completely clean slate you require a specific strategy and Marvellous PR are here to help you get it right from the off.

Press releases alone don’t typically lead to media coverage in top-tier news and business outlets. This is where we come in. We pitch story ideas, submit interview requests and place bylined thought leadership articles with targeted media to fit each of our client’s specific objectives.

But first we need to identify where your audiences are and how to communicate with them directly. We do this by asking you some questions;

What are you?
Why are you?
Who are you?
What problem are you solving and how are you solving it?
Why should people care?

From this we begin to craft your ‘narrative’.

What we understand is that you want someone to help you stake out your place amongst the competition and turn you into a high profile business in the most cost-effective way. What we want is to build a long term partnership with you so that we help you to grow your reputation – whilst you grow the business.

So here’s an idea of some of the ways we can do it:

  • We boil your message down to its core
  • Identify your strategy and objectives
  • Write business and personal profiles
  • Arrange and direct any photography cost of photography not part of fee*
  • Assist with website design and management including ongoing content*
  • Help to manage and organise events and/or launches
  • Identify key angles and hooks for PR within your business
  • Proactively search for expert comment opportunities
  • Integrate your SEO with your PR needs to improve your organic, online visibility*
  • Assist with copywriting and social media where necessary
  • Organise and facilitate face to face meetings with your local/trade press where appropriate
  • Write and issue credible press releases
  • Write and place Q&As
  • Organise reviews
  • Place guest blogs with backlinks
  • Research, write and prepare case studies
  • Plan ongoing PR strategy
  • Research and write award entries

A solid media plan needs a runway of six months. We need to ensure that your marketing material and messaging is correct before we start sending it out to the media. Plus we also want to identify those reporters who cover that specific area you’re in. To do this we try to read everything they have written to get a sense of their style, personality and what topics interest them. We do this to ensure that we can craft you personalised communications.

Fees: £550 + VAT per month for six months, followed by a review to agree an ongoing plan.

* Photography, SEO and website design to be costed separately.

If you would like us to do your PR for you…