A lovely PR story recently caught my eye as it had two of my favourite things in it at the moment. Roger Federer and puppies.
It was our hero’s 36th birthday and his racket sponsor, Wilson, wanted to mark the occasion – a nice PR angle for them.
What present could they give him? The man who has (and can afford) almost everything?
They decided to break with the norm for him during his training session and bring loads of gorgeous puppies onto court with him.
But it backfired. It turned out Roger is scared of dogs! He even screamed like a child apparently when one adventurous puppy jumped up at his chest.
A PR stunt gone wrong? Depends how you view it. The result was brilliant coverage for Wilson.